Websites · bookings · social media · Cape Town

Put the open sign up online.

A shop is only open when the sign is up. Online, that sign is a website people can find, trust and book on at 11 pm. We build it, plus the booking or ordering system and the social media, for Cape Town businesses still running on word of mouth, a Facebook page and a WhatsApp number. You see a mockup of your own site before you pay anything.

Get my free mockup No payment, no commitment. Live within 7 days once you approve it.
Mockup firstYou see your site before paying
Live in 7 daysFrom approval, with your photos and prices in
You own itDomain, site and logins in your name
One contactOn WhatsApp, start to finish
Who it's for

Each trade needs a different site. These are the ones we build.

The mockup we send is built around what your customers are trying to do, not a generic template.

Guesthouses & B&Bs

Only reachable through Booking.com and Airbnb, paying 15–18% on every stay, including repeat guests.

  • Direct booking with real-time availability
  • Calendar synced with the OTAs, no double bookings
  • Room pages, rates, WhatsApp, Google Maps

Restaurants & bars

A photo of the menu on Facebook, a phone that rings during service, no way to book a table online.

  • Menu that's easy to read on a phone
  • Table reservations and event enquiries
  • Google Business profile, hours, reviews

Equipment & party hire

"Do you have a 6m marquee for Saturday?" on WhatsApp, one customer at a time, all day.

  • Catalogue with prices and availability
  • Quote and booking requests with dates
  • Deposit payments online

Trades & services

Plumbers, electricians, cleaners, tour guides: good work, no site, so the job goes to whoever shows up first on Google.

  • One-page site with your areas and services
  • Quote form and click-to-WhatsApp
  • Reviews pulled in from Google

Shops & studios

Products that sell in the shop and on Instagram, but nowhere a customer can browse the whole range or order.

  • Product gallery with enquiry or order buttons
  • Meta product catalogue for Instagram and Facebook
  • WhatsApp orders and payment links

Funeral homes

Families search at 2 a.m. and need to reach someone, see what you offer and know what it costs, without being sold to.

  • Calm, clear site with 24-hour contact
  • Services, packages and pricing explained plainly
  • Obituary and service notice pages
Work

From our work, all taking enquiries and bookings directly

Open them on your phone; that's where your customers will see yours.

How it works

Mockup first. Then live in 7 days.

The 7 days start when you approve the mockup and we have your photos and prices. Most delays on a website are waiting for content, so we ask for it up front and help you gather it.

Before you pay

Free mockup

You send your business name. We build a preview with your name, services and the photos you already have online. Don't like it? You owe nothing.

Days 1–2

You send content

Photos, prices, opening hours, what you want customers to do. All on WhatsApp. We send a checklist so nothing is missed.

Days 3–5

We build

Copy written, pages built, bookings or orders connected, payments tested. You review it on your phone and ask for changes.

Days 6–7

Go live

Domain, hosting and Google Business listing in your name. Logins handed over, with a short video on how to change prices and photos yourself.

Your partOur part
Prices

Three packages, same price for every trade

Fixed prices, half on approval and half at go-live. You own the domain and the site. The monthly option is optional and stops any month.

Website

For businesses that need to be found and contacted
R 8,500 once
  • One-page or small multi-page site
  • Your services, prices, photos, location
  • WhatsApp button and enquiry form
  • Fast on mobile, listed on Google
  • Domain and hosting set up in your name
Most chosen

Website + bookings or orders

For businesses that take bookings, quotes or orders
R 15,000 once
  • Everything in Website
  • Booking, reservation, quote or order system for your trade (see table)
  • Online payments and deposits
  • Confirmation messages to you and the customer
  • Google Business profile set up and verified

Online presence, monthly

For businesses that want it handled
R 3,500 per month
  • Instagram and Facebook set up and posted for you
  • Reply templates for enquiries and reviews
  • Site updates: prices, photos, specials
  • Monthly report: visits, enquiries, bookings
  • Cancel any month
Your tradeWhat "bookings or orders" means for youWhat it replaces
Guesthouse, B&BRoom booking with live availability, online payment, calendar synced with Booking.com and AirbnbOTA commission on guests who could book you direct
Restaurant, barTable reservations, event and function enquiries, menu onlineThe phone ringing during service
Equipment, party hireCatalogue with prices, quote request with dates and quantities, deposit paymentAnswering "do you have X for Saturday?" one by one
Trades, servicesQuote request with photos and address, click-to-WhatsApp, Google reviews shownLosing the job to whoever answers first
Shop, studioProduct gallery, order or enquiry per product, payment link, Meta catalogueSending the same product photos on WhatsApp all day
Funeral home24-hour contact, services and packages with pricing, obituary and service notice pagesFamilies not finding you when they need you
An example: guesthouses

What OTA commission costs a guesthouse your size

Put in your own numbers. A guesthouse that moves a third of its bookings to its own site usually pays the website back in the first season.

Assumes a 15% OTA commission, 365 nights. For a restaurant or a hire company the maths is different, but the pattern is the same: the enquiries you already get, handled without you on the phone.

Commission you keep per year R 97 565 on R 650 430 of bookings moved direct
Questions

What owners ask us first

Who owns the website and the domain?

You do. The domain is registered in your business name, the hosting account is yours, and you get every login at go-live. If you ever stop working with us, everything stays with you.

What do I need to send you?

Photos (phone photos are fine; we edit them), your prices or rates, opening hours, and your WhatsApp number. We send a short checklist. If you have no photos at all, we can arrange a half-day shoot at extra cost.

What if I don't like the mockup?

You owe nothing. The mockup is ours to build and yours to reject. If you like the direction but want changes, we make them before you pay anything.

Can I still use Booking.com, Airbnb or Dineplan?

Yes, and you should. Your own site adds a channel where you keep the full price; it doesn't replace the others. For guesthouses we sync the calendar so a room booked on your site is blocked on the OTAs within minutes.

How are payments handled?

Half of the package price when you approve the mockup, half at go-live. For your customers' payments we set up a South African payment provider in your name; the money goes to your account, never through ours.

Do you work outside Cape Town?

Yes. Everything happens on WhatsApp and video calls, so we work with businesses across the Western Cape and the rest of South Africa.

About us

A small Cape Town studio that only does this

Open Sign builds websites, booking systems and social media for small and medium businesses. Our clients so far include three guesthouses in Camps Bay, a furniture studio and a modular-home company. The guesthouse sites took their owners from OTA-only to direct bookings within a season.

You get one dedicated contact on WhatsApp, in English, from the first message to the handover. No agency layers, no account managers.

Get your free mockup

Send us your business name and where you are. We'll reply with a preview within a few days.

+27 64 864 5781
Message on WhatsApp